This is the latest article in a new series from the market research industry insights blog.
The market research industry is projected to reach above $120 billion within the next few years if it wasn’t already obvious. That’s big. It is also a timeless challenge for industries and corporations. How do companies stay ahead? Market research trends guide them in making wise decisions for staying in the game. We’ll review these trends so you can begin in the right direction.
You are well-informed as of date to October 2025.
This the future of work: Artificial intelligence and automation They are now. This update is more than just behind the scenes in terms of data collection and analysis but how reports are being generated and even. What tools to get insights fast?
AI-Powered Data Analysis
With dedicated AI algorithms, it can be done quickly and accurately. You don’t need to go through weeks of numbers crunching. AI can do it in minutes. It also lets you measure customers’ ‘sentiment. Spot trends to help data emerge: – Predictive pattern prediction of behavior. It’s kind of a crystal ball powered by math.
Automated Reporting Tools
Apart from that, no manual reporting, automation tools are available for the same which promises you time & resource. You are the most relevant option that can compare research across multiple platforms. Select features according to your specific job needs Some offer customized dashboards and real-time updates.
It is such a nice combine of data, AI and ML
One of the fine tools that we use to do surveys and reviews when entering an e-commerce is the built-in chatbots. They can handle very large volumes of interactions.” We must be cognizant of the limitations.” A chat bot may not have that nuance of human conversation. Pros: Cost effective, 24×7 Availability
The growing importance of qualitative data
Numbers: So, This shows you What is going on. Qualitative data explains why it’s happening. This type of measurement is crucial for understanding consumer behavior. Don’t underestimate the power of knowing the “why,” either.
Post-doctoral Research Associate, “The digital turn in ethnographic research”
Ethnographic research used to mean leaving our office walls. And the database — if performance is the data — the show is live and, sure, the communities online, the spaces virtual, orbit around. Digital Ethnography for New Product Development — a Few Brands Well… the best part of all, is this kind of information is free. If, say, you had programmed yourself to scour online forums, then you know what consumers want. It produces products that people identify with.”
Scheduling and conducting interviews and focus groups online
Qualitative research online: convenient and cost-effective. In-built tools: Online focus groups help you save on travel and time costs. Also, it attracts registrants from around the world. Moderating these groups takes a bit of work. Likewise, ice breakers may help ignite engagement.
The period before the news articles referred to in the above tweets are filed is golden time. You must apply Sentiment Analysis to classify sentiment into negative, neutral, or positive etc.
Social Listening tools perception analysis keep track of the internet chatter so you can get a sense of customer sentiments. Even if they are negative, brands analise their comment by using tools. It allows you to put a bandaid on an issue instantly and build brand loyalty.
Mobile Market Research: The Most Direct Way to Reach Consumers
Almost everyone has some kind of smart device. Mobile — Gather data and engage when people are with mobile or tablets. That has distinct advantages. It’s also fast and sort of convenient.”
App Surveys & In-App Research
Survey tip # 3: Make sure your Surveys are Mobile, Mobile, Mobile Make it short and easy to read on a small screen. In Jump is rewarding it’s users for taking part in in-app research for brands that are using that data to enhance their app. They may contain a request for ratings or recommendations after a feature has been deployed. That’s a tether for user experience.”
Geofencing or research based on location
That can be handy, for instance, with ads that track your movements by location. Another good example of geofencing in marketing is pushing surveys to people when they check in at a location. Any research you do with this data should be ethical and responsible. You should never track the location at all before asking for permission.
January, 2025 In Focus Data privacy and ethical considerations
Data privacy is a big deal. And best of all, not just protection, but trust. It’s the right thing to do.
GDPR and CCPA Compliance
Personal Data Laws CC0 GDRP CCPA Trust (Compute-Process) Make sure you are not breaking any of these laws. The qualified person Whoah!! Industry of fakes and their monsters
Revenue through informed consent and transparency
It is also a new requirement in terms of disclosing our data collection for participants. When you collect data, just inform them about what you will do. Good Preenrollment Research Planning (Ensures Participants Are Informed and Consent)
Combating Bias in Research
Bias can skew results. Identify and mitigate bias in data collection and analysis Scroll down, see top language in fertility questions See Full Representativeness of the Population
The Top Tag of Marketing Research and CX
CX initiatives have long been tied to market research. The companies also apply the learnings to enhance the customer experience. The aim is a good experience at every touchpoint.
How Market Research Can Improve Customer Journey and Life
Use both research and intuition for customer touchpoints You should know how they move and interact with them. Learn What needs to change Identify gaps and opportunities Post purchase surveys Some Brands is Already Embracing Post Purchase Surveys “The survey is, ‘Are you satisfied with it, and is it easy to use?’
Incorporating feedback loops in the research
All of this is dependent on feedback. It can do even better. Create feedback loops for your research process Seek feedback regularly Do not ignore it, and rather respond to show that you care.
The use cases in business intelligence include but may not be limited to, the following:Customer Segmentation / Personalization
An essential part of customer segmentation is going through category analysis. This will improve the methods of classifying customers. Understand customer expectations and behavior. It allows you to customize the offers and messages. This makes them an interaction that is more timely and relevant.
Conclusion
We identified key trends that are consistent among players in the market research industry. AI and qualitative data, mobile research, data privacy and CX were all part of the conversation. The future of market research can also benefit, heavily, from these trends leading the way. Insights into making us better candidates for your business. These are the thoughts you take on your journey.
