Now imagine this: A small e-commerce clothing store noticed something odd. Some customers were passionate about bright colours and bold patterns. Some always stuck to neutral tones and classic styles. By understanding these shoppers’ individual preferences, the store experienced a massive sales increase. What’s their secret? They harnessed e-commerce insights personality.
E-commerce insights personality MeaningThe e-commerce insights personality is knowing what drives your customers. It’s about understanding what they like, don’t like and what drives them. It allows you to speak to them on a more personal level.
Knowing your customer personality can dramatically enhance your e-commerce. You can build better marketing, create more sales and build real connections. In this article let us discover how a solid insight into customer personality can be a great contribution for e-commerce success. It can increase marketing ROI, and build customer loyalty.
Why Customer Personality in E-Commerce is Important
So what does personality matter so much when it comes to shopping online? So it’s really simple: your personality drives your decision making, your preferences and your purchasing behavior. If a company knows your personality, it can provide services you actually want.
Increased Conversion Rates
Think about ads that understand you. If you’re a sporty kind of person, you might get ads for hiking gear. If you’re practical, you’d see ads for useful, sensible products. Utilising personality types when crafting your messages can increase sales significantly! Personalized targeted ads also had a 6x increase in conversion in another study!
Improved Customer Loyalty
Everyone loves to feel understood. When a business knows about your interests, it can cater to you with personalized experiences. This could be personalized recommendations, customized emails, and even website content. Customers are made to feel appreciated and tend to continue doing business. When customers feel understood, their loyalty increases.
Enhanced Marketing ROI
Consider your marketing budget to be fuel. You want it to carry you as far as you can. Targeting Ads And Content With Personality Data It is also why your resources are not wasted and your marketing has a higher return of investment. A huge difference comes from knowing who your are talking to!
Important Personality Frameworks Pertaining to E-Commerce
There are a number of frameworks that help you understand customer personality. They provide frameworks for better understanding your customers. We’ll look at some of them that can be useful.
The Big Five (OCEAN)
The five main personality traits are commonly referred to as the Big Five, or OCEAN. These are O Negation, C Negation, E, A and N.
Openness — Open people tend to be curious, creative, and adventurous. They may be attracted by unique or innovative products.
Conscientiousness: Conscientious individuals are reliable, organized, responsible, and detail-oriented. They typically tend to appreciate quality and reliability.
Extraversion: Outgoing, social and energetic; people high on this dimension tend to be extroverted. They could be swayed by social trends and popular products.
Agreeableness: Agreeable individuals are friendly, warm and cooperative. They may take an interest in knowledge-sharing, or in products that serve others or serve harmony.
Neuroticism: Neurotic individuals are anxious, moody, and easily stressed. They could be looking for products that provide comfort, security or stress relief.
Kluyver’s Personality test — Myers-Briggs Type Indicator (MBTI)
That’s because the MBTI sorts people into 16 personality types composed of four pairs of contrasting traits. It’s a handy tool, but keep in mind that it’s more of a guide than an absolute science. It provides great insights but do not depend on it entirely for data-driven decisions.
DISC Assessment
DISC analyzes personality through four key attributes: Dominance, Influence, Steadiness and Conscientiousness.
Dominance: People with a high degree of dominance are assertive, straightforward, and results-oriented.
They are the Mavens: Those high in influence are extroverted, persuasive and enthusiastic.
Steadiness: People with high steadiness are calm, patient, and supportive.
Conscientiousness: High scorers in conscientiousness are detail-oriented, analytical, and accurate.
Knowing the characteristics will give you insight into how someone will react to a purchase.
E-commerce Personality Data Collection
So how exactly do you collect this personality data? It is about making use of the proper tools and asking the right questions.
Surveys and Quizzes
Surveys and quizzes are excellent for collecting personality data directly. Make them brief, entertaining, and applicable to your brand. Provide a slight discount or giveaway for finishing them. You might ask questions such as, “What’s your dream weekend getaway?” or “What’s your biggest pet peeve?”.
Purchase History Analysis
The story of your customer’s purchase history A person who purchases a lot of organic food might also be conscientious and health-conscious, for example. A person who orders a ton of travel gear may be adventurous and open. Identify the patterns in their shopping patterns.
Social Media Listening
Social media is a treasure trove of personality data. Make sure you are paying attention to what your customers post, share, and like. Are they frequently posting articles about environmental issues? They may be amenable and care about sustainability. When collecting this type of data, keep in mind considerations of privacy and ethics.
Harnessing the Power of Personality Insights in E-Commerce
Now that you have personality data, here’s how to apply it. Here are a few ideas for incorporating those insights.
Harness personality types to fuel your product recommendations. Someone high on openness will want to see interesting or innovative products. If they’re conscientious, recommend products that are highly rated and have informed specs.
Tailored Website Content
Put personality types to work by changing your website’s messaging, visuals and navigation. Have extroverts using bright colors and bold fonts. For conscientious types, go for an airy, minimalist design. If you know a customer does not like things that are complex, make the site simple to use.
Targeted Email Marketing
For example, write email campaigns that address the different personality segments. They may pick up on your tone, so for conscientious people, emphasize detailed product specifications. If they are agreeable, focus on how your products/solution will benefit others. Make the subject line stand out with their name and interests.
Ethics and Privacyьҭахь
Use Of Customer Data The Right Way When you respect privacy, you build trust and protect your brand.
Transparency and Consent
Set clear terms of use (why you are collecting the data, how you’re using it, etc.). Obtain customers explicit consent before collecting their information. Not only do you need to explain your data practices, but you also have to do so in easily understandable terms.
Data Security and Data Anonymization
Implement strong security measures to protect customer data. Employ encryption, firewalls and access controls. Consider data anonomization to hide individual identity. Keep abreast of a constantly changing set of data privacy laws and regulations.
Avoiding Stereotyping
Keep in mind that personality insights should shape, not dictate, interaction with customers. Do not generalize or assume things. Do not put people into boxes with personality data, use that data to know why they do what they do.
Conclusion
So getting to know your customers personality can take your e-commerce to another level of profitability. This enhances conversion rates, customer loyalty, and maximizes marketing ROI. Create more meaningful experiences that customers will enjoy.
However, keep in mind that ethical data practices are essential. To instill credibility, always prioritize transparency, security, and respect for customer privacy.
Are you ready to learn about personality-driven e-commerce strategies? Start by surveying your customers. Let the customized experiences begin by collecting the data!
